Our Team

Established in 2018 by Dr. Daniel Allen in collaboration with Debbie Matthews at the Stolen and Missing Pets Alliance, Pet Theft Reform is run by a small collection of volunteers and passionate public voices all dedicated to ensuring that our beloved pets are seen as more than just property.

Our Founders

The only pet insurance founded to make a difference. 

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We believe pets are part of the family and we wouldn't ever be without them. 

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Pet theft is devastating and it must be taken seriously! That's why, as part of our ongoing commitment to promote animal welfare, Animal Friends is joining forces with the Pet Theft Reform team and fighting for those with no voice of their own.

Lecturer and Programme Director for Geography, Keele University

Dr Helen Selby-Fell

Senior Lecturer in Policing Organisation & Practice (POP), Open University

Prof Ken Pease OBE

Forensic Psychologist, Visiting Professor and Fellow, University College London